I'm Nora, a third-year Fashion Management student at London College of Fashion with an interest in the commercial and creative sides of fashion.

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Having lived and studied across different countries, I've developed a particular interest in how fashion, culture and consumer behaviour intersect. My experience so far has taken me from luxury retail and buying at Chalhoub Group to textile manufacturing and product development at Giza Spinning & Weaving Co.

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I'm particularly interested in marketing, buying, brand strategy, merchandising and the way emerging consumer and digital trends influence fashion businesses.