TerraFlow is a conceptual SS26 womenswear collection developed for Lululemon, combining performance, wellness and sustainability. The project translated market, consumer and trend research into a complete product range, supported by responsible material sourcing and a commercial merchandising strategy.

KEY OUTCOMES:

- The final concept brought together creative product development and commercial fashion management, resulting in a cohesive SS26 collection with its own product range, pricing, merchandising, sourcing and sustainability strategy.

- The project strengthened my understanding of how consumer and trend insight can be translated into product decisions while balancing brand identity, commercial viability and responsible design.