University Project
STUDIO GETRE
From Concept to Consumer
Brand Development · Product · Retail Operations · Entrepreneurship
Studio Getre was a sustainable festival-wear brand developed as part of an Enterprise Project Management project. Working as a team, we took the brand from initial concept and product development through to a physical two-day retail pop-up.
KEY OUTCOME & MY ROLE:
- The aim was to develop a commercially viable fashion concept and take it beyond the planning stage into a real consumer-facing environment.
- Taking Studio Getre from concept to a real retail environment gave me first-hand experience of how product, branding, operations and customer experience come together within a fashion business.
- As Product & Retail Operations Director, I focused on the product and operational side of the business, helping translate the initial concept into a product offering and supporting the planning and delivery of the physical retail experience.